7 Website Mistakes That Are Costing You Customers

Is Your Website Working Against You?

You invested in a website, but is it actually helping your business? Too often, we see websites that look decent but fail to convert visitors into customers. Here are the seven most common mistakes.

Mistake #1: Slow Loading Speed

The Problem: 53% of mobile visitors leave a page that takes longer than 3 seconds to load. Every second of delay reduces conversions by 7%.

The Fix:

Mistake #2: No Clear Call-to-Action

The Problem: Visitors land on your site and don't know what to do next. No clear button, no phone number prominently displayed, no direction.

The Fix:

Mistake #3: Not Mobile-Friendly

The Problem: Over 60% of searches happen on mobile devices. If your site doesn't work well on phones, you're losing more than half your potential customers.

The Fix:

Mistake #4: Missing Contact Information

The Problem: Customers want to reach you easily. If they have to hunt for your phone number or address, they'll go to a competitor instead.

The Fix:

Mistake #5: No Social Proof

The Problem: People trust other people more than they trust businesses. Without reviews and testimonials, visitors have no reason to trust you.

The Fix:

Mistake #6: Outdated Design

The Problem: Design trends change. A website that looked modern in 2018 looks dated today. Outdated design signals an outdated business.

Signs of an outdated site:

The Fix:

Mistake #7: No Analytics

The Problem: If you're not tracking what happens on your site, you're flying blind. You don't know what's working, what's not, or where visitors are dropping off.

The Fix:

The Compound Effect

Here's the thing: these mistakes compound. A slow site with no mobile optimization and unclear CTAs isn't just losing some customers—it's losing almost all of them.

The good news? Fixing these issues often leads to dramatic improvements. We've seen businesses double their leads just by making their phone number prominent and adding a clear call-to-action.

How Does Your Site Stack Up?

Not sure if your website is making these mistakes? Get your free website review to get a personalized analysis of your current online presence.

Or, if you're ready for a website that actually converts, book a demo to see how SmartWebsites can transform your online presence.